Module 1 - Navigating the Canadian Health Care Landscape
Our three modules have been designed specifically for positioning your company in the Canadian digital health marketplace. The modules are synergistic and sequential, providing a step-by-step framework from market entry to establishing a loyal customer base.
What to expect:
Module 1: Navigating the Canadian Health Care Landscape
Focus: Strategic Market Analysis
Objective: This module will explore vital market forces, as well as industry trends and factors that shape the Canadian healthcare landscape. We’ll gain strategic insights necessary for entering the digital health market, particularly in British Columbia, Alberta, and Ontario. Understanding these elements will set the foundation for your market entry strategy.
Module 2: Creating Winning Strategies
Focus: Market Entry to Integration
Objective: Here, we will utilize the Business Model Canvas as our core framework to plan, introduce and adapt your digital health solutions within the Canadian market. This module will include a case study on Remote Patient Monitoring in Alberta’s primary care clinics, providing you with practical insights and actionable strategies. The aim is to not just enter the market, but to integrate seamlessly and effectively.
Module 3: Implementation and Growth in the Canadian Market
Focus: Awareness to Loyalty
Objective: The final module will guide you through implementing your strategies in both publicly governed and privately run healthcare facilities across Canada. We’ll cover everything from brand introduction to building loyal advocacy. This module will help you not only to launch your solution but also to grow and sustain its presence in the market.
By the end of these modules, you will have a clear, structured path, informed by market insights and resources, equipping you to tailor your strategies specifically for the Canadian context.