Digital Health Navigation

This course will equip participants with a foundational understanding of the Canadian healthcare system's structure, funding, and operational dynamics, and identify the key challenges and opportunities for digital health solutions.

In this module you ill meet your instructors and understand the course objetives and agenda topics for this module.

This video provides an overview of the business model and value proposition canvas that will be usedas a framework to guide our lessons. These frameworks will provide the structure required to think through your market entry strategy in the Canadian context.

This video provides a brief verview of how to asess and identify market forces in the Canadian healthcare sector.

This video provides a brief overview of how to asess and identify market issues in the Canadian healthcare sector for your product/service.

This video provides a brief overview of the various maret segments in the Canadian healthcare sector and provides insights on how best to identify and assess appropriate segments for your business.

This video provides an overview of how to asess and identify key trends in the Canadian healthcare sector that may impact your entry into the marke.

This video provides a brief verview of how to asess and identify industry forces across vaious jurisdictions in the Canadian healthcare sector and provides examples that are relevnt to your entry into the market.

Explore Canada's healthcare system structure, governance, and buyer types. Understand challenges in delivery, government roles, and digital health dynamics. Learn strategic positioning for market entry across provinces, covering health priorities, governance, and regulations. Equip yourself for success in the Canadian digital health landscape.

This video provides a brief summary of Module 1 and the learning objective tha will be covered in Module 2 - Creating Winning Stratgies

This video provides an overview of the business model canvas and explains each section. The goal is to understand the sections of the businesss moel canvas so that you are abe to complete the business model canvas template for you company/product.

This video covers the demand side (right side) of the busiess model canvas.

This video covers the supply side (let side) of the busiess model canvas.

This video provides the backround on a case study that we will use to walk through the elements of the business model canvas. The case study provides the use of the Busines Modl canvas for digital health product to assist you completing this exercise for your company.

This video provides a walk through of the demand side (right side) of the business model cavas for our case study example.

This video provides a walk through of the supply side (left side) of the business model cavas for our case study example.

This video provides a narrative of the case study applied to the business model cavas for Alberta and British Columbia.

This video provides summary of Module 2 where we utilize the Business Model Canvas as our core framework to plan, introduce and adapt your digital health solutions within the Canadian market. This module included a case study on Remote Patient Monitoring in Alberta’s and BC’s care settings, providing you with practical insights and actionable strategies to think about your strategy to enter the market, an to integrate seamlessly and effectively.

This video provides a brief summary of Module 2 and the learning objective that will be covered in Module 3. Module 3 will explore Implementation and Growth in the Canadian Market, focusing on planning and implementing your strategic marketing plan throughout the customer lifecycle stages from, Awareness to Loyalty, helping guide you through implementing your strategies in both publicly governed and privately run healthcare facilities across Canada.

This video provides on overview of the competitive positioning map, a helpful visual aid as well as a strategic compass that guides us in understanding how different digital health solutions are perceived in the market relative to each other. It helps us identify where there is saturation and, importantly, where there are opportunities for innovation and growth.

This video dives into the two differen buyer types in the Canadian market, 1. Publicly-Governed and Paid Healthcare Facilities and 2. 1. Privately-Governed and Publicly Paid Healthcare Facilities. Understanding these settings is crucial as they influence the purchasing decisions and priorities of the facilities, shaping the types of digital health solutions they are likely to adopt.

This video explains that promotion mix is a blend of five distinct marketing methods: advertising, sales promotion, public relations, direct marketing, and personal selling. This integrated approach ensures that a brand communicates effectively with its target audience, leveraging each method's unique strengths to maximize market reach and impact.

This video sets the stage for us to dive into the varous stages of the customer lifecycle framework. The customer lifecycle is a framework that describes the stages a customer goes through when interacting with a brand, including Awareness, Engagement, Conversion, Retention, and Loyalty. This model helps businesses understand and manage their interactions with customers at each critical phase, from the initial awareness of the brand to the development of loyal, long-term relationships.

In the initial stage of the customer lifecycle, Awareness, it's essential to introduce your brand and solutions effectively to potential customers in the healthcare sector. The promotion mix for this stage focuses on methods that amplify your presence and communicate your value propositions broadly.

We also provide Canadian resource to assist in this stage of the customer lifecycle.

In the Engagement stage of the customer lifecycle, the goal shifts towards cultivating deeper interest and interactions with your potential customers. This is where more personalized and direct forms of communication come into play to build upon the initial awareness and transition towards consideration and preference.

We also provide Canadian resource to assist in this stage of the customer lifecycle.

In the Conversion stage of the customer lifecycle, the focus is on transforming established interest into committed sales. This critical phase requires targeted strategies that demonstrate the tangible value and benefits of your solutions to potential clients, ensuring that they are compelled to make a purchase decision.

We also provide Canadian resource to assist in this stage of the customer lifecycle.

In the Retention stage of the customer lifecycle, the focus shifts towards maintaining and enhancing customer satisfaction to ensure long-term loyalty and ongoing business. Effective strategies in this phase are critical for not only preserving but also potentially expanding your customer base through referrals and additional sales.

We also provide Canadian resource to assist in this stage of the customer lifecycle.

In the Loyalty stage of the customer lifecycle, the goal is to transform satisfied customers into loyal advocates for your brand. This requires not only maintaining the high standards of service and support they've come to expect but also actively enhancing their appreciation and trust in your solution. Effective strategies at this stage create a strong emotional commitment to your brand, encouraging long-term relationships and advocacy.

This video is a summary of the lessons and objectives from Module 3 as well as a recap of the core learning objectives of the overall program.